At the heart of the identity for Athens State Orchestra is a logo consisting of three intertwining symbols that depict the main instrument families of an orchestra (wind instrument, brass and percussion), each one doubling as a Cycladic idol, an ancient amphora and an Ionic column. The neutral personality of the typography position the Athens State Orchestra as a well established yet forward thinking cultural institution, creating the perfect balance between past and future.
Very interesting and active visual. Another combination of graphic illustration with actual image. The illustration in this campaign is he main dominant. Color choices are intriguing and beautifully capture the exciting element of the brand message.