Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]
I invited John to Marketing Smarts to talk about his book, Data Smart: Using Data Science to Transform Information into Insight, and how anyone can do their own calculations for audience analysis, ROI, and more, using simple tools like Excel. Here are just a few highlights from our conversation. Read more: http://www.marketingprofs.com/podcasts/2014/24362/data-science-john-foreman-marketing-smarts#ixzz2tRTuEGXz
New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]
Dave Delaney is a consultant, author, and speaker who specializes in digital marketing, social media strategy, and business networking. Dave co-founded two annual "unconferences,"... Read more: http://www.marketingprofs.com/podcasts/2014/24070/networking-dave-delaney-marketing-smarts#ixzz2qKAAE0Hj
Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]
Amy Howell is CEO of PR and marketing firm Howell Marketing Strategies. She's also a sought-after speaker on social media, business, and marketing communication. I invited Amy to Marketing Smarts to discuss the book she recently co-wrote with Anne Deeter Gallaher, Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives. Read more: http://www.marketingprofs.com/podcasts/2013/10715/women-entrepreneurs-amy-howell-marketing-smarts#ixzz2TObP2czd
Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]
April is Autism Awareness Month, and companies, including CafePress, are showing their support for the cause by partnering with nonprofit organizations. To talk about cause marketing, what it means, and how businesses can get involved, I invited Jason Falls, Read more: http://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts#ixzz2RR9loQ8B
Sunday night's Twitter #Blogchat by @mack collier is a great resource for bloggers. Mack will be hosting BlogChat live at the B2B Forum in Boston: http://events.marketingprofs.com/b2bsite/blogchat-321CF-1881J3.html
Content marketing is getting a lot of buzz lately, and for good reason. A content strategy is essential for modern marketers looking to draw in prospects, maintain their interest, convert them, and foster a relationship with them as loyal customers. Are you ready to improve your content marketing through measurement, testing, and creative innovation? If so, this virtual event is for you!
Pinterest is all the rage, but what’s in it for you and your brand? Our Pinterest Marketing Kit explores the social network’s rapid growth and outlines key opportunities for marketers. You don’t want to miss this!