Consumers understand what they want and how they want it better than any marketer. Did you know that, according to Octoly, user-generated videos are viewed 10 times more than brand-generated videos on YouTube? When seeking information about a particular brand,over half (51%) of Americans trust user-generated content more than the content on the brand website (16%) or media coverage on the brand (14%). It’s important for marketers to open up and seek help from the brand’s community.
This week, we're highlighting oral history interviews from the Cured South, our project that documents smoked meat and fish from Tennessee to Virginia. Today, we'd like to introduce you to Lewis Shuckman of Shuckman's Fish Company and Smokery in Louisville, Kentucky.