Brand: Spotify Communications objectives: To create liking towards the service and promote use of service. Why effective: Building off the popularity of generated "year of" posts on Facebook and Instagram, Spotify created a similar feature to celebrate individual users' year in music. Spotify users received promoted tweets about this campaign in their feeds, which is a great way to entice Twitter users to click through and switch their attention from Twitter to Spotify.
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![December 9 Happy birthday to Nick Seymour [Crowded House] Self Titled CD Lp Vinyl, Vinyl Records, Rare Records, Hard Rock, Don't Dream It's Over, John Farnham, Dark Wave, It's Over Now, Crowded House](https://i.pinimg.com/236x/bb/24/26/bb24262f83113a957efc0231195a39cc--crowded-house-william-shakespeare.jpg)
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![Further Still [LP] - Vinyl Black Metal, Alfred Jarry, Sword Swallower, Rock, Be Still, Album Covers, The Book](https://i.pinimg.com/236x/7f/a7/89/7fa789d01063cf359d8e030ccbb99238.jpg)
