Smart way of fusing an icon with the type inside a the "i" and "l" form the top half of a pencil. yet effective - designed by Reghardt Grobbelaar. ONE small triangle, reinforces the idea of the 'pencil' by making to 'L' and 'I' look like a pencil
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Here is another example of a simple stylization of a logotype. The "A" in Water has a water droplet replacing one of the stems from the letter. A good modern logotype who's symbolism is easily identified.
This design is Lubalins most famous designs. It is his best work. I like how Lubalin made the ili into the mother, the father, and the child. Like a family. it was creative how Lubalin made pictures with the fonts. It was really creative.