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Image and Type-Kylie Storts: This is an advertisement for Heinz ketchup. I love the way they created the "tomato" out of a ketchup bottle flipped upside down. The minimal text just to put in their slogan works very well.
STEPH.Heinz ad campaign "No one grows ketchup like Heinz" is a simple example of how advertisers utilise visual metaphors. With a shift towards healthy eating individuals are now seeking healthier options. The visual metaphor here denotes that the entire bottle only uses the freshest and most organic products. Through the sliced tomato shaped into a bottle connotations such as "fresh" and healthy are placed into the minds of the audience.