Double checked this and ... Yeah, although the website claims 95% - 100% of the money goes to the charity, apparently, he holds a LOT of expensive events at his Dad's resorts. So, Dad makes a fortune from his son's "charity".
Rice Krispies was known as "The Talking Cereal" because of its distinctive popping sound when milk is poured on it. So it makes sense that the famous "Snap! Crackle! Pop!" slogan was then used a year later, in 1929.