Intellectual. Enabling. Discovery. Success. I am half way through this book. I love the part that talks about the effect words used as "primers" have on our subconscious. If the second half is only half as good as the first half, this is still a top read.
This is the Audible Version of The Pumpkin Plan - After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.