Mindy Maples
More ideas from Mindy
Description – Released in 2011, this ad is a black-and-white photo of an elderly woman. . She stands, huddled in a blanket holding a cardboard sign, which reads, “Have YOU ever been COLD and HUNGRY?  I AM!” The last phrase is a quiet directive.  It says, “PLEASE HELP ME,” all in caps. Her eyes look forlorn, begging an audience to take heed.

Description – Released in 2011, this ad is a black-and-white photo of an elderly woman. . She stands, huddled in a blanket holding a cardboard sign, which reads, “Have YOU ever been COLD and HUNGRY? I AM!” The last phrase is a quiet directive. It says, “PLEASE HELP ME,” all in caps. Her eyes look forlorn, begging an audience to take heed.

“Join the Perfect Book Club!” – Source: peanutblossom.com Strategy: Granfalloon & Foot-in-the Door Technique Description – A stack of vividly-colored books and tablet provide the backdrop for this Peanut Blossom advertisement. “Both Recovering Readers & Avid Bookworms Welcome!” are words on this advertisement.

“Join the Perfect Book Club!” – Source: peanutblossom.com Strategy: Granfalloon & Foot-in-the Door Technique Description – A stack of vividly-colored books and tablet provide the backdrop for this Peanut Blossom advertisement. “Both Recovering Readers & Avid Bookworms Welcome!” are words on this advertisement.

“Download Thousands of eBooks without Spending a Penny” Ad – Source – bookbub.com Strategy: Foot-in-the-Door Technique & Credibility Strategy Description – A woman lounges comfortably reading, what is likely a book, on her tablet. Underneath this photo is a black background. Against the background are the words “DOWNLOAD THOUSANDS OF EBOOKS” in white, bold font.

“Download Thousands of eBooks without Spending a Penny” Ad – Source – bookbub.com Strategy: Foot-in-the-Door Technique & Credibility Strategy Description – A woman lounges comfortably reading, what is likely a book, on her tablet. Underneath this photo is a black background. Against the background are the words “DOWNLOAD THOUSANDS OF EBOOKS” in white, bold font.

Mary Kay Mascara Club Advertisement – Source: marykay.com - Strategy: Granfalloon Technique & Norm of Reciprocity Description – “Join my MASCARA CLUB” appears in bold font across the top with 3 exclamation points following. The background is a dainty light pink covered with a darker pink design. The design creates a classy, feminine feel, reminiscent of 1920’s wallpaper.

Mary Kay Mascara Club Advertisement – Source: marykay.com - Strategy: Granfalloon Technique & Norm of Reciprocity Description – “Join my MASCARA CLUB” appears in bold font across the top with 3 exclamation points following. The background is a dainty light pink covered with a darker pink design. The design creates a classy, feminine feel, reminiscent of 1920’s wallpaper.

Lucky Strike Cigarette Advertisement – “An American Original Limited Edition” - Source: Pinterest -Lucky Strike’s Strategy: Sex Appeal, Granfalloon & Scarcity Description – The words “LUCKY STRIKE” and “it’s toasted” cigarettes appear in right in the middle of the big red circle or target.

Lucky Strike Cigarette Advertisement – “An American Original Limited Edition” - Source: Pinterest -Lucky Strike’s Strategy: Sex Appeal, Granfalloon & Scarcity Description – The words “LUCKY STRIKE” and “it’s toasted” cigarettes appear in right in the middle of the big red circle or target.

2002 Pontiac’s Fire Bird “Rare Limited Edition 380HP Black Birds” – Source: theoldiebutgood.tumblr.com/Carl Black Car Dealership Strategy: Scarcity Principle Description – Pontiac’s marketing team chose a bright red Fire Bird to advertise this model. All its features are listed on the bottom of the ad including its torque and horsepower.  The list price is given as well as the contact information for a local dealership, Carl Black.

2002 Pontiac’s Fire Bird “Rare Limited Edition 380HP Black Birds” – Source: theoldiebutgood.tumblr.com/Carl Black Car Dealership Strategy: Scarcity Principle Description – Pontiac’s marketing team chose a bright red Fire Bird to advertise this model. All its features are listed on the bottom of the ad including its torque and horsepower. The list price is given as well as the contact information for a local dealership, Carl Black.

Redbox 1-Night Free Game Rental – Source: freestufferfinder.com - Strategy: Principle of Scarcity & Norm of Reciprocity Description – “HURRY! FREE Redbox 1-Night Game Rental ($3 value) – Free Stuff Finder” appears in bold white font in the center of the ad against a grayish blue background.

Redbox 1-Night Free Game Rental – Source: freestufferfinder.com - Strategy: Principle of Scarcity & Norm of Reciprocity Description – “HURRY! FREE Redbox 1-Night Game Rental ($3 value) – Free Stuff Finder” appears in bold white font in the center of the ad against a grayish blue background.

“So Many New Arrivals/So Many Nice Savings” – Source: mojosavings.com for TJ Maxx Strategy: Norm of Reciprocity & Scarcity Principle Description – This ad showcases a blonde model in mirrored sunglasses delicately touching her hair. She has a red purse strapped over her shoulder indicating she is capable and ready to shop.

“So Many New Arrivals/So Many Nice Savings” – Source: mojosavings.com for TJ Maxx Strategy: Norm of Reciprocity & Scarcity Principle Description – This ad showcases a blonde model in mirrored sunglasses delicately touching her hair. She has a red purse strapped over her shoulder indicating she is capable and ready to shop.

Skin Cancer Towel – Source: adsarchive.com/Skin Cancer Australia Strategy: Fear Appeal Description – A chalk outline of a dead body is used to warn customers about the dangers of skin cancer.  The towel is bright orange. On the bottom of the towel it reads, “Please take care this summer!”

Skin Cancer Towel – Source: adsarchive.com/Skin Cancer Australia Strategy: Fear Appeal Description – A chalk outline of a dead body is used to warn customers about the dangers of skin cancer. The towel is bright orange. On the bottom of the towel it reads, “Please take care this summer!”

“Wanted” Ad – Helena Rubinstein – Source: theinspirationroom.com Strategy: Sex Appeal & Celebrity Endorsement Description – A large photograph of Demi Moore is central to this ad.  Only her face, neck and torso are seen. She is wearing a tight-fitting, purple, spaghetti-strap tank top. Her green eyes are made to look vivid and sensual.

“Wanted” Ad – Helena Rubinstein – Source: theinspirationroom.com Strategy: Sex Appeal & Celebrity Endorsement Description – A large photograph of Demi Moore is central to this ad. Only her face, neck and torso are seen. She is wearing a tight-fitting, purple, spaghetti-strap tank top. Her green eyes are made to look vivid and sensual.