Women and Social Media Marketing

More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate. Of course this indicates that a majority of consumers prefer creating new accounts, but merchants still cannot afford to ignore social logins altogether. When looking at the breakdown of which social networks consumers prefer to login with, Facebook came top with 60%.

Business Insider published an interesting infographic today breaking down the demographics of LinkedIn's some 157 million users. They got their

Sabes el porcentaje de usuarios activos en las redes sociales ?. Las redes sociales y su uso llegaron para quedarse y cada día mas usuarios se dan de

Ashley Tisdale explains the ins and outs of her new site: The Haute Mess. Here is the official behind the scenes of how the site became to be and exactly wha...

Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.

When it comes to using social media to build business relationships, many women come up short. They question what digital networking tools can do for them and often misunderstand the ways that these tools can serve as an extension of our in-person professional networks.

Research by social shopping site Shopa found that 60 per cent of people crowd-source opinion before buying. The study revealed that online approval is the ultimate fashion must-have.

Who are the most influential female entrepreneurs in technology? Forbes ranks this year's most powerful women in tech. From online shopping to commercial space transportation, women continue to make differences.

Mentors are especially beneficial to female career professionals - but how do you find them and cultivate a relationship?

Essena O’Neill, an Australian teenager, quit Instagram and called it ‘contrived perfection’. We asked several young women about the pressure of the social media platform and how it affects their digital and personal lives

Taylor Swift, Marissa Mayer, Mary Barra – who is the most powerful woman on social media?

Here's what you need to know about Millennials, women, and the cybersecurity profession--and why it's a big problem.

Social media use is higher than it's ever been – across the board. This we know. But is there a marked gender difference in it? According to Pew, a gender

Bic South Africa pulls Facebook post that was supposed to celebrate women, but came off as sexist.