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California Kiwi Cream Cheese Ice Cream! Visit us on Facebook for the recipe: http://www.facebook.com/MJRcreativegroup

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We Connect U Sales Collateral: CA Tree Fruit Agreement. A shift in the marketing agreement?s strategy from consumer promotion to being a marketing resource for the retail trade, resulted our development of this set of marketing communications themed WECONNECTU. The material educates the trade about how to connect to PPN Network resources and how to use and benefit from the resources. The pieces were used in live sales presentations and as a direct mail campaign.

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Big Bing Boom Ad Campaign: California Cherry Advisory Board. A series of trade ads branding the California Bing Cherry season as “The Big Bing Boom.” The circus theme builds on the consumer demand, excitement and limited availability of Bing Cherries. The ads utilize category driven research showing the major short-term retail profit that defines the Bing cherry season.

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Sales Collateral: CA Pear Advisory Board. Using category management research, this material breaks down data into easy to understand messages to improve category performance. Targeted to retail merchandising and buying executives the materials are designed to position California Pears as the only fresh “local” pear in the domestic U.S market during the summer months of June and July thus providing a “fresh start” to pear season.

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B2B Business Campaign: CA Tree Fruit Agreement. We developed this series of trade ads to inform retailers about valuable facts from recent research on consumer fruit buying and eating behaviors. Each ad presents a key research finding and leads the reader to a website where the information is presented in a more comprehensive manner. The goal is to motivate retailers to adapt their strategies by incorporating the research into their merchandising philosophy.

We Connect U Sales Collateral: CA Tree Fruit Agreement. A shift in the marketing agreement?s strategy from consumer promotion to being a marketing resource for the retail trade, resulted our development of this set of marketing communications themed WECONNECTU. The material educates the trade about how to connect to PPN Network resources and how to use and benefit from the resources. The pieces were used in live sales presentations and as a direct mail campaign.

Cruncher, Leaner, In-Betweener POS: CA Tree Fruit Agreement. As a response to consumer behavior research, we created this aisle poster to help consumers determine if they prefer their peaches, nectarines and plums crunchy, chin dripping juicy or somewhere in-between. This fun approach simplified a complex problem so that consumers could buy more peaches, plums and nectarines knowing they would have a more consistently satisfying eating experience.