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Social Media articles

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The psychology of color in design, specifically logos. Which color best exemplifies your organization or product? Check it out.

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orphicpixel.com

Introducing 'Mimilytics' - 4 quick, powerful metrics for your Facebook page.

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socialfresh.com

As GM and other big advertisers are foregoing Facebook's 'Premium' ads, their self-service 'Marketplace' ad product is doing just fine, thank you. And evidently, advertisers ARE happy with it. Cool infographics, too. via @eMarketer.

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emarketer.com

Nielsen study from June 2012. Do consumers prefer shopping offline, online or via mobile? Trick questions...there's no one right answer. (stats)

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blog.nielsen.com

How to attract more (and better) online reviews.

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mashable.com

Not exactly what Facebook was hoping to hear: users spending 34% less time on the social network (user study)

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mashable.com

How to Rehearse for Important Conversations. Thoughtful people rehearse for important conversations. It’s far more effective than winging it. — by Anthony Iannarino

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thesalesblog.com

David Murdico on why brands need to 'be themselves' (reflect their true personalities) online.

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adage.com

Pinterest & Product Purchases: 32% of surveyed consumers have made a purchase after seeing an image on social sharing site.

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emarketer.com

TV as a "social" medium: TV-Related Activities of US Internet Users from @eMarketer.

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emarketer.com

The lowdown on Facebook's new Paid Status Promotion Platform (sponsored posts to fans) from @PCWorld.

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pcworld.com

12 Most Compelling Reasons to Use Hootsuite. (Other than it's totally rad!)

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12most.com
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Great article from Tom Denali (in Ad Age) talking about why something being 'on sale' is more likely to stimulate behavior than an everyday low price.

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adage.com

The 'Social Media Funnel,' and how it can be used in your traditional Marketing Funnel. From @SearchEngineLand.

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searchengineland.com

From the mouths of Facebook: What works with Facebook Ads, and what doesn't.

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adage.com

Seven things to do AFTER you've published a blog post. Once you're done writing, get to spreading.

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contentmarketinginstitute.com

How to create content that reaches the C-Suite. (Hint: "credibility" is key).

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contentmarketinginstitute.com

How brands and agencies use content marketing differently...and how they get different results

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contentmarketinginstitute.com

9 creative ways to use Pinterest. Besides what I'm doing, obviously...

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fastcocreate.com

The 'sexiest' social platform? Could just be your email inbox. Seriously.

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openforum.com

Facebook to Brands: You're posting the wrong stuff. Turns out the biggest predictor of engagement is content on topics related to the brand. Well, duh!

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adage.com

'How to Grow Your Brand on Facebook.' If you have sucky engagement numbers, it's most likely because of the kind of content you're posting. See what Facebook itself recommends.

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adage.com

4 Ways to Drive Engagement WIth Facebook Ads

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mashable.com

Interesting article from NPR: 'Why good people commit fraud.' A look at the psychology behind betrayal.

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npr.org

Yahoo's new 'dashboard' for small business.

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clickz.com