Life is too short for bad advertising
Mini Babybel: Bottles Mini Babybel: Jug 98% Milk. Advertising Agency: Y&R Paris, Boulogne-Billancourt, France Creative Director: Pierrette Diaz Art Directors: Gilles Menet, Matthieu Vivinis Copywriter: Gilles Menet Strategic planning: Anne-Charlotte Cahne Art Buyer: Claire Nicaise Schindler Illustrator 3D: Antoine Magnien / Watchout Print production: The Shop
IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."