Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities.
Smartfonizacja Polaków 2014. Infografika przygotowana na podstawie rozdziału 3 raportu "Marketing mobilny w Polsce 2013/2014" (http://jestem.mobi/2014/02/nowy-raport-marketing-mobilny-w-polsce-2013-2014/). Opracowanie: jestem.mobi // TNS Polska // mobee dick
The digitalization has unfold its disruptive power in three streams and is much further down the road as most of us would think. Managers, be aware of the three streams of digital disruption and start adapting your marketing strategies now!