Scott Monty's review: "Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far.”
A relatively quick read, Jason & Erik tell it like it is and gets to the heart of the matter. Social media needs to serve a business purpose (sales) but you can't forget that *people* are the engine that drives commerce. Packed full of case studies and a well-rounded manual for social media.