"Are you a Community Manager or a Conversation Architect?" by Kelly Craft. "An architect is a qualified professional who designs, plans and supervises construction. An architect is a strategist who looks ahead to envision the ultimate goal of building some lasting and stable."
People don't become more collaborative or better collaborators just because you give them excellent tools for sharing any more than they cook more or prepare better meals because you give them excellent food processors and ovens. #HBR