One of the best ways to grow your salon business is to implement a solid referral strategy. We recently asked the Sola community what their number 1 source of new leads is…it’s no surprise that 45% said referrals! Another fun stat? According to the New York Times, 65% of new business comes from referrals!
Keratin also provided branded props for celebrities to use in photos. Modeled on an Instagram post, a prop frame was printed with the activation's hashtag for easy sharing on social media. Photo: Clayton Chase/Getty Images for Music Lodge