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    Emails - Holiday Season

    Examples of agile holiday email marketing campaigns that maximize engagement and ROI.


    Emails - Holiday Season

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    Pet Supplies Plus integrated a live poll into this email so that owners could vote if their pets were on Santa's naughty or nice list.

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    In this email, T.J.Maxx included a timer that displayed the days left to order to ensure that gifts are received by December 25.

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    In this email, Origins included a countdown clock and time-sensitive creative to promote a Cyber Week sale. Once the sale ended, the email displayed an alternate image promoting an alternate holiday offer.

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    Starbucks included a clock that counted down the hours, minutes, and seconds till the end of a Cyber Monday sale, along with deep linking into the Starbucks Pinterest page.

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    Betfair personalized this holiday email by displaying different £ amounts in the gift box (e.g., £5, £10, £20, £25, £50) depending on the recipient.

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    This email from Very displayed a new deal every hour, and it included a live web crop that displayed the current deal. This email also included a timer that counted down the minutes and seconds remaining for the current deal.

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    In this email, Steve Madden used a real-time geo-targeted local map to help drive subscribers to nearby store locations, just in time for Black Friday. The map also included a list of the closest store locations, along with the phone number and hours of operation for each.

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    ivivva included several Movable Ink elements within this email, including a video that played directly in the inbox and a local map of the store locations closest to where the recipient opened the email. This email used deep linking into Twitter with a pre-populated tweet containing the hashtag #ivivvaspirit, along with the latest photos from ivivva's Instagram page.

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    In this email, ivivva included a video that played directly in the inbox, along with a local map of the store locations closest to where the recipient opened the email. This email used deep linking into Twitter with a pre-populated tweet containing the hashtag #ivivvaspirit.

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    In this email, Best Western included a personalized image to promote a holiday offer that gave recipients up to 25% off of a hotel booking. #emailmarketing #personalization #holidayemail

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    Once the online shipping deadline for Christmas had passed, the call-to-action in this email from Finish Line changed to promote e-gift card purchases and in-store pickups.

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    Movable Ink's 2013 holiday e-card was a real-time campaign to raise $500 for Meals on Wheels. For every "click to tweet", we donated $1 to the charity. The latest tweets appeared in the email, and a live counter showed how much money was raised to date. Recipients could check back on the email to see the updates. After we reached our $500 goal, the animated counter changed to announce we hit our goal thanks to your support. #emailmarketing #holidayemail #fundraising #socialmedia #realtime

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    To promote Black Friday deals on personalized wedding products, The Knot customized images at the moment of email open with each subscriber's name and wedding date information. The email was mobile optimized, featuring a "click to call" button to enable subscribers to place a phone order directly from the email. #emailmarketing #retail #media #mobileoptimization #holidayemail #personalization #realtime

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    Walgreens counted down until the end of a limited time holiday sale on photo products. After the offer had expired, the email completely changed to promote a new offer and call to action. #emailmarketing #retail #countdownclock #holidayemail

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    RadioShack counted down the days remaining until Christmas by using a live animated countdown clock in this email. At the bottom of the email, each subscriber's closest RadioShack store location is displayed by using real-time geo-targeting. #emailmarketing #retail #holidayemail #countdownclock #geotargeting

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    As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail

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    The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

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    Vans used a real-time local map and helper text in this holiday email to direct email subscribers to the nearest store location.

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    Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

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    Halfords used a live animated countdown clock in this email to create a sense of urgency around the Christmas deal of the day. #emailmarketing #retail #countdownclock #holidayemail

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    American Signature Furniture promoted in-store Black Friday deals in this email by using a real-time local map and video that played directly in the inbox. #emailmarketing #holidayemail #retail #video #geotargeting

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    Home Depot used a live countdown clock to create a sense of urgency for a limited-time online sale. Subject line: Up to 20% Off 'til Midnight #emailmarketing #retail #countdownclock #holidayemail

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    Steve Madden used a real-time geo-targeted local map in this #BlackFriday email to help drive subscribers to nearby store locations. #emailmarketing #geotargeting #holidayemail #retail

    Movable Ink | Agile Email Marketing

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    RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

    Movable Ink | Agile Email Marketing

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    American Eagle Outfitters included an embedded video (above "This Year, Give Something Legendary") in this holiday email promotion. #emailmarketing #video #retail #holidayemail

    Movable Ink | Agile Email Marketing

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