Boxed needed to promote 12 days of holiday deals, with a new deal featured every day. Instead of creating 12 different emails, they created just one time-targeted email that updated automatically in real-time with the status of expired and upcoming deals.

Boxed needed to promote 12 days of holiday deals, with a new deal featured every day. Instead of creating 12 different emails, they created just one time-targeted email that updated automatically in real-time with the status of expired and upcoming deals.

For their holiday campaign, Hotel Tonight wanted to drive engagement from their subscribers. But their poll did more than delight people with funny, irreverent content: Hotel Tonight collected valuable subscriber data that would help them shape future campaigns.

For their holiday campaign, Hotel Tonight wanted to drive engagement from their subscribers. But their poll did more than delight people with funny, irreverent content: Hotel Tonight collected valuable subscriber data that would help them shape future campaigns.

Make your emails rock this 4th of July! Here are 4 of our favorite campaign ideas: http://bit.ly/1P2avtQ

Make your emails rock this 4th of July! Here are 4 of our favorite campaign ideas: http://bit.ly/1P2avtQ

Pet Supplies Plus integrated a live poll into this email so that owners could vote if their pets were on Santa's naughty or nice list.

Pet Supplies Plus integrated a live poll into this email so that owners could vote if their pets were on Santa's naughty or nice list.

In this email, T.J.Maxx included a timer that displayed the days left to order to ensure that gifts are received by December 25.

In this email, T.J.Maxx included a timer that displayed the days left to order to ensure that gifts are received by December 25.

In this email, Origins included a countdown clock and time-sensitive creative to promote a Cyber Week sale. Once the sale ended, the email displayed an alternate image promoting an alternate holiday offer.

In this email, Origins included a countdown clock and time-sensitive creative to promote a Cyber Week sale. Once the sale ended, the email displayed an alternate image promoting an alternate holiday offer.

Starbucks included a clock that counted down the hours, minutes, and seconds till the end of a Cyber Monday sale, along with deep linking into the Starbucks Pinterest page.

Starbucks included a clock that counted down the hours, minutes, and seconds till the end of a Cyber Monday sale, along with deep linking into the Starbucks Pinterest page.

Betfair personalized this holiday email by displaying different £ amounts in the gift box (e.g., £5, £10, £20, £25, £50) depending on the recipient.

Betfair personalized this holiday email by displaying different £ amounts in the gift box (e.g., £5, £10, £20, £25, £50) depending on the recipient.

This email from Very displayed a new deal every hour, and it included a live web crop that displayed the current deal. This email also included a timer that counted down the minutes and seconds remaining for the current deal.

This email from Very displayed a new deal every hour, and it included a live web crop that displayed the current deal. This email also included a timer that counted down the minutes and seconds remaining for the current deal.

In this email, Steve Madden used a real-time geo-targeted local map to help drive subscribers to nearby store locations, just in time for Black Friday. The map also included a list of the closest store locations, along with the phone number and hours of operation for each.

In this email, Steve Madden used a real-time geo-targeted local map to help drive subscribers to nearby store locations, just in time for Black Friday. The map also included a list of the closest store locations, along with the phone number and hours of operation for each.

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