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Holiday Season Emails

Examples of agile holiday email marketing campaigns that maximize engagement and ROI.

Once the online shipping deadline for Christmas had passed, the call-to-action in this email from Finish Line changed to promote e-gift card purchases and in-store pickups. #emailmarketing #realtime

Movable Ink's 2013 holiday e-card was a real-time campaign to raise $500 for Meals on Wheels. For every "click to tweet", we donated $1 to the charity. The latest tweets appeared in the email, and a live counter showed how much money was raised to date. Recipients could check back on the email to see the updates. After we reached our $500 goal, the animated counter changed to announce we hit our goal thanks to your support. #emailmarketing #holidayemail #fundraising #socialmedia #realtime

To promote Black Friday deals on personalized wedding products, The Knot customized images at the moment of email open with each subscriber's name and wedding date information. The email was mobile optimized, featuring a "click to call" button to enable subscribers to place a phone order directly from the email. #emailmarketing #retail #media #mobileoptimization #holidayemail #personalization #realtime

Walgreens counted down until the end of a limited time holiday sale on photo products. After the offer had expired, the email completely changed to promote a new offer and call to action. #emailmarketing #retail #countdownclock #holidayemail

RadioShack counted down the days remaining until Christmas by using a live animated countdown clock in this email. At the bottom of the email, each subscriber's closest RadioShack store location is displayed by using real-time geo-targeting. #emailmarketing #retail #holidayemail #countdownclock #geotargeting

As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail

This holiday email from Michael Kors encouraged recipients to stop by their local stores by listing out nearby locations and phone numbers. When opened on mobile, recipients could click to call each store location directly from the email, or click to view the location in the Google Maps app. #emailmarketing #retail #geotargeting #mobile

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

Vans used a real-time local map and helper text in this holiday email to direct email subscribers to the nearest store location. #emailmarketing #retail #geotargeting #holidayemail

Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

Halfords used a live animated countdown clock in this email to create a sense of urgency around the Christmas deal of the day. #emailmarketing #retail #countdownclock #holidayemail

American Signature Furniture promoted in-store Black Friday deals in this email by using a real-time local map and video that played directly in the inbox. #emailmarketing #holidayemail #retail #video #geotargeting

Home Depot used a live countdown clock to create a sense of urgency for a limited-time online sale. Subject line: Up to 20% Off 'til Midnight #emailmarketing #retail #countdownclock #holidayemail

Steve Madden used a real-time geo-targeted local map in this #BlackFriday email to help drive subscribers to nearby store locations. #emailmarketing #geotargeting #holidayemail #retail

RadioShack's 2013 #CyberMonday "24 Deals in 24 Hours" email encouraged recipients to check back each hour to see the latest deal. The featured item refreshed itself automatically in the email, and an animated countdown clock showed the time remaining until the next deal reveal. A live feed of RadioShack's tweets encouraged subscribers to tweet their guesses. #emailmarketing #retail #holidayemail #countdownclock #socialmedia

American Eagle Outfitters included an embedded video (above "This Year, Give Something Legendary") in this holiday email promotion. #emailmarketing #video #retail #holidayemail

TJMaxx included an embedded video promoting a gift card giveaway contest in this holiday email. The video played directly in the inbox, with no need to open in an external browser or media player. #emailmarketing #retail #holidayemail #video

Lee Jeans used a live countdown clock to show subscribers how much time was left to enjoy exclusive #CyberMonday deals. #emailmarketing #retail #holidayemail #countdownclock

Home Depot used an animated countdown clock in this email to show how much time was left to shop #CyberMonday deals online. #emailmarketing #retail #holidayemail #countdownclock

Aerie included a live countdown clock in this email to show how much time remained to take advantage of Cyber Monday online sales. #emailmarketing #retail #countdownclock #holidayemail #cybermonday

American Signature Furniture used a live countdown clock to show when its Black Friday deals ad circular would be released. After the ad was available, the image in the same email changed to show an updated call-to-action. Embedded video in email played directly in the inbox. #emailmarketing #countdownclock #video #retail #holidayemail #blackfriday

Home Depot used an animated countdown timer to show how much time remained for shoppers to take advantage of exclusive "Black Friday Sneak Peek" deals. #emailmarketing #holidayemail #blackfriday #countdowntimer

Lilly Pulitzer made it easy for subscribers to let their networks know what's on their wish lists this year by including a pre-populated tweet with the #buymelilly hashtag in this holiday season email campaign. Subject line: Chic chit-chat. #emailmarketing #socialmedia #retail #holidayemail

American Eagle Black Friday weekend email with countdown timer #emailmarketing #blackfriday

American Eagle Outfitters Black Friday email showing recipients their closest brick-and-mortar locations #emailmarketing #geotargeting #blackfriday