Display contact targeted at the current location of a recipient. Show local maps with points-of-interest based on where a recipient opens your email.
Lilly Pulitzer showed the latest tweets using #hoorayforspring in this email, and made it easy for subscribers to participate by deep-linking to Twitter with a pre-populated tweet. This campaign also used real-time geo-targeting to show a local map and address information of the nearest retail location. #emailmarketing #retail #socialmedia #realtime #geotargeting
RadioShack counted down the days remaining until Christmas by using a live animated countdown clock in this email. At the bottom of the email, each subscriber's closest RadioShack store location is displayed by using real-time geo-targeting. #emailmarketing #retail #holidayemail #countdownclock #geotargeting
As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail
This holiday email from Michael Kors encouraged recipients to stop by their local stores by listing out nearby locations and phone numbers. When opened on mobile, recipients could click to call each store location directly from the email, or click to view the location in the Google Maps app. #emailmarketing #retail #geotargeting #mobile
Finish Line used real-time geo-targeting to promote different college apparel depending on where the subscriber opened the email. For example, when the email was opened in Indiana, subscribers saw college apparel related to the state. #emailmarketing #geotargeting #realtime #retail
This email from ivivva, a member of the lululemon family, included a real-time local map which showed the nearest ivivva store location, hours, and contact information at the moment of email open. Click the image to learn more about this campaign. #emailmarketing #realtime #geotargeting
American Express used real-time geo-targeting to show eligible card members a map of the nearest qualified retailers where they could redeem Membership Rewards points. This email, sent to a segment of card members in Mexico, showed the closest pharmacies based on the email recipient’s current location. #emailmarketing
American Express used real-time geo-targeting to show eligible card members a map of the nearest qualified retailers where they could redeem Membership Rewards points. This email, sent to a segment of card members in Mexico, showed the closest Sunglass Hut locations based on the email recipient’s current location. #emailmarketing
Comedy Central email promoting the "Half Xmas" episode of Workaholics. Countdown clock showed the time remaining until the episode. Using real-time geo-targeting, the third banner down displayed only if a viewing party was scheduled near the email recipient. #emailmarketing
Hyatt's Reservation Reminder email included a real-time 7-day weather forecast tailored to the traveler's hotel destination. For example, this email from the Hyatt Regency Chicago included the real-time 7-day forecast for Chicago. Click the image to read more about this on the Movable Ink Blog.
This email promotion from Seamless included a 3-day weather forecast at the bottom, targeted for each recipient’s location at the time of open. On days that showed rain or thunderstorms, the creative beneath the forecast read: “Don’t get drenched. Order in!”
Finish Line's Final Four email promo is pretty awesome. Each email is geo-targeted in real-time to showcase specific teams based off of the open. If you open the email in Michigan, you will see the Wolverines. In Kansas, you'll see Wichita State. In NY, you'll see Syracuse, etc. And if you open within 100 miles of the college campus, you'll get that school. Out of state or out of the 100 mile range = generic email promoting all 4 schools. Whichever team you're supporting - good luck tonight!