Archetypes in Branding: A Toolkit for Creatives and Strategists

A highly participatory approach to brand/culture development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts. An archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.
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an advertisement for archetypes in branding cards
Digital Downloads now available
Especially now, many readers and practitioners have requested digital files for the fronts and backs of the archetype cards as published in the book, Archetypes in Branding: A Toolkit for Creatives and Strategists.
a poster with the words turn off the lights and a hand holding a light bulb
31 Creative Posters For Inspiration | Design Studio
31 Creative Posters For Inspiration | Design Studio
a collage of many different pictures with people and animals on them, all grouped together
Shop | Archetypes in Branding | Salem, MA USA
Shop | Archetypes in Branding | Salem, MA USA
a yellow poster with some information about the benefits of cognitive bases on it
Ancrath: The Cognitive Bias Stack
a black and white sign that says do more things that make you forget to check your phone
Modern Door Mats & Home Decor | Letterfolk
Saturday goals. 📷: @debrosse_nyc
an image of a quote with the words we meet ourselves time and time again in a thousand
There is no such thing as 'other' people.
an info board showing the different types of social media and what they are doing to them
Pinterest
a white board with various diagrams on it
Design-led Innovation.
an info sheet with different types of chemical symbols
Articles - BrainDiamonds
is more than a word #emotionalintelligence #emotions #chemistryofemotions #erinfado #youwillbearwitness #fightingforafuture
a statue of a woman with a hoop around her neck and hands in the air
Cycles Print
Cycles - Archival Print
a teddy bear jumping up in the air on an empty road with no cars behind it
I don't care how old this picture is, it makes me smile every time. #sheep #road
a person standing on top of a long wooden ladder in the middle of some clouds
the ultimate checklist for critical thinking infographical poster - click to enlarge
Larry Kim on Twitter
Margaret (Pott) Hartwell | LinkedIn
Margaret (Pott) Hartwell | LinkedIn
an info sheet with the words design process on it
Icing Typeface | Designer: Jessica Decker | Photographer: Martin Vecchio | Styling: Stephanie Potts