Archetypes in Branding: A Toolkit for Creatives and Strategists

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A highly participatory approach to brand/culture development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts. An archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.

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Digital Downloads now available

Especially now, many readers and practitioners have requested digital files for the fronts and backs of the archetype cards as published in the book, Archetypes in Branding: A Toolkit for Creatives and Strategists.

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