Archetypes in Branding: A Toolkit for Creatives and Strategists
A highly participatory approach to brand/culture development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts.
An archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.
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