Archetypes in Branding: A Toolkit for Creatives and Strategists

A highly participatory approach to brand/culture development. With a foreword by Jay Ogilvy, co-founder of Global Business Network and a companion deck of sixty original archetype cards, the book includes useful advice on the meaning and responsible use of archetypes, as well as how to apply archetypes in a variety of business contexts. An archetypal approach creates a unique way to have the conversations that matter to the future success and sustainability of your brand and your business.
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2y
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Margaret Hartwell
an advertisement for archetypes in branding cards
Digital Downloads now available
Especially now, many readers and practitioners have requested digital files for the fronts and backs of the archetype cards as published in the book, Archetypes in Branding: A Toolkit for Creatives and Strategists.
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31 Creative Posters For Inspiration | Design Studio
31 Creative Posters For Inspiration | Design Studio
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Shop | Archetypes in Branding | Salem, MA USA
Shop | Archetypes in Branding | Salem, MA USA
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Margaret (Pott) Hartwell | LinkedIn
Margaret (Pott) Hartwell | LinkedIn
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Business Networking
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