TRUE COLOURS
16 Pins
TRUE COLOURS / Photographer Mark Borthwick captures the true colours of a charismatic group of individuals. The coloured walls and modern architecture of Madrid provides the backdrop for this crew of modern-day flâneurs. Late-summer sunlight accentuates the richness of materials, textures, colours, and silhouettes. Accompanying the personal portraits are group shots of the subjects appearing together as a dreamy kind of troupe all in complementary colours and choreography.
THE MYKITA MYLON CAMPAIGN 2017
16 Pins
THE MYKITA MYLON CAMPAIGN 2017 / The MYKITA MYLON 2017 campaign puts the product in the spotlight. The series of stylised and close range product shots with an undeniable sci-fi look emphasises the composition of material, construction and surface that has come to define the high-tech collection.
MYKITA STUDIO
25 Pins
MYKITA STUDIO / MYKITA STUDIO represents the creative core of the modern manufactory. The eponymously named eyewear line is a showcase for high-fashion concepts – uncompromising designs that reflect the aesthetic zeitgeist.
A Modern Manufactory
17 Pins
A Modern Manufactory / Welcome to the modern manufactory. In addition to providing a behind-the-scenes look at life and work in the building, the photos also portray the entire in-house production cycle
Inside the MYKITA HAUS
21 Pins
Inside the MYKITA HAUS / A key factor in MYKITA's success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS, located in Berlin
Keeping the right perspective
153 Pins
Keeping the right perspective / MYKITA’s eyewear collections have a wide range of styles. They are all based around a highly innovative and functional patented snap-hinge design, comprising simple plug connections which make traditional soldered joints and screws redundant. A frame for every face
Hello sunshine!
189 Pins
Hello sunshine! / MYKITA’s sunglasses collections boast an extensive spectrum of colours and shapes - made from acetate and stainless steel. All models are fitted with certified precision lenses, guaranteeing maximum protection plus visual perfection. These shades protect and make a statement at the same time
Making MYKITA MYLON
7 Pins
Making MYKITA MYLON / The MYKITA MYLON eyewear collection evolved from a new production process: Selective Laser Sintering makes objects in every geometrical configuration possible. Guided by a digital data set, a carbon dioxide laser fuses super fine polyamide powder to create three-dimensional items. MYKITA invested many years of research to develop the process in which the raw surface of the material is prepared and rendered wearable, simultaneously giving the glasses their unique visual and tactile appeal.
The Future Look of Sports: MYKITA MYLON
118 Pins
The Future Look of Sports: MYKITA MYLON / MYKITA MYLON blurs the border between fashion and sports: state-of-the-art design meets with a material distinguished by individual adjustability, low weight and extreme durability to create glasses and sunglasses that make effective companions for sporting activities and everyday life.
My FIRST glasses
43 Pins
My FIRST glasses / With names inspired by the individual characters of the animal kingdom – PANDA, SPARROW or JAGUAR – MYKITA FIRST is a stainless steel collection designed for children from six years old. Covering all the classic eyewear shapes, including rounded, panto, cat-eye, pilot and rectangular models, MYKITA FIRST carries on the distinctive MYKITA design aesthetic.
MYKITA Shops
40 Pins
MYKITA Shops / MYKITA's design philosophy is also reflected in the shop concept, designed in-house. A key feature shared by the stores worldwide is the “MYKITA Wall”, a white, backlit presentation surface for the frames. It consists of an assembly of perforated steel angle beads that are normally used to support heavy-duty shelving. Individual little shelf elements can be attached at any position desired along the wall, thus providing each frame with its own stage
MYKITA + Maison Margiela
125 Pins
MYKITA + Maison Margiela / When the HAUS teamed up with the Maison to launch a new eyewear collection, it became clear that we share a common approach. MYKITA and MYKITA + Maison Margiela are kindred creative minds and we are very excited about establishing a radical, new eyewear collection together that reflects the synergies of both houses.
MYKITA & Bernhard Willhelm
199 Pins
MYKITA & Bernhard Willhelm / Entertainer and enfant terrible. Fashion designer Bernhard Willhelm is a bit of both – but more importantly a congenial designer. The first eyewear collection of MYKITA and Bernhard Willhelm was created for the designer’s 2009 autumn/winter collection, and the collaboration has continued since then
MYKITA / Damir Doma
161 Pins
MYKITA / Damir Doma / The progressive use of modern materials, and the melange of cool and warm colour tones are the defining elements of the liaison between MYKITA and DAMIR DOMA
MYKITA + AMBUSH
11 Pins
MYKITA + AMBUSH / MYKITA teams up with cult design label AMBUSH® to create an extraordinary piece. The resulting sunglass frame VERBAL exudes all the independent mindedness and willingness to push the envelope that both brands are known for.
MYKITA + Tim Coppens
5 Pins
MYKITA + Tim Coppens / MYKITA and fashion designer Tim Coppens join creative forces to launch their first collaboration frame: a highly wearable piece of eyewear futurism. Sunglass model TEQUILA is a strong design that expresses the shared focus on material development and dynamic mood of both brands.
MYKITA | Weekly Pick
84 Pins
MYKITA | Weekly Pick / Every week we pick a member of the MYKITA family to show us his or her favourite frame, be it one of our beloved customers, a stylish celeb or someone from the staff at the MYKITA HAUS
ALL THE WILD THINGS
30 Pins
ALL THE WILD THINGS / Photographed in L.A., the character-driven campaign lives through the compelling crew scouted locally for the photo shoot. Using only natural light, a plain white background and his trusted 25-year-old Leica camera, Borthwick captures the distinct charisma of each individual. Some quirky creatures of the animal kingdom also found their way into the photos and fit right into the unaffected style of the motley troupe.
Celebrity Spotting
132 Pins
Celebrity Spotting / MYKITA's eyewear designs have become desired objects for a fashion-forward crowd, glam celebs and many other design aficionados
Up On MYKITA Journal
39 Pins
Up On MYKITA Journal / Discover the people, stories and inspiration behind MYKITA glasses in the MYKITA JOURNAL. Members of the team tell their story, friends and collaborators of the MYKITA HAUS share their thoughts and insiders trace the story behind iconic eyewear designs.
Home is where the HAUS is
27 Pins
Home is where the HAUS is / Berlin is one of the main characters in the MYKITA story. The city has an atmosphere and constant stream of visual treasures that remains an inspiration to life and work at MYKITA. Take a scroll below and discover MYKITA's vision of Berlin.
MYKITA by Beth Ditto
7 Pins
MYKITA by Beth Ditto / BETH is the product of a sketch resulting from the search for the perfect pair of sunglasses – drawn instinctively and spontaneously by Beth Ditto. MYKITA teamed up with the Gossip singer to create a special frame made of lightweight stainless steel, customised to fit her facial contours. BETH incorporates Ditto’s own distinctive style; the cutout-style look and Beth’s favourite colour – purple – make the frame a statement
Côte&Ciel + MYKITA
14 Pins
Côte&Ciel + MYKITA / MYKITA has partnered with French accessories brand Côte&Ciel, known for their iconic designs for people on the move, to create a distinctive collection of protective eyewear pouches. Slipped into a pocket or bag, frames will not only be easily accessible but also travelling in style
MYKITA in New York
22 Pins
MYKITA in New York / Home to the only MYKITA store in the US, NYC is inspiration to countless books and movies and there is always something new to discover. Explore the cityscape and urban scenes that inspired the 2015 campaign, as well as the design of many MYKITA glasses and sunglasses.
SEQUENCES OF AN ISLAND
27 Pins
SEQUENCES OF AN ISLAND / Midday heat, crystalline water and the taste of salt in the air – The 2016 MYKITA campaign transports the senses to a Mediterranean island in summer. Long-time collaborator and friend of the MYKITA HAUS, artist Mark Borthwick photographs the new MYKITA eyewear collection in its rightful element.
THE MYKITA MYLON CAMPAIGN 2016
21 Pins
THE MYKITA MYLON CAMPAIGN 2016 / The graceful pictures of models in determined, dynamic poses perfectly represent the characteristic modernity of the MYKITA MYLON eyewear collection. In sophisticated compositions with timeless appeal, up-and-coming Dutch photographer Ester Grass Vergara captures the dual nature of the range of sunglasses and prescription frames, which is equally at home in a fashion context or an active sports scenario.