(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.
Don't need a wooden box, but eye-catching graphic. Tyto Alba Wine has some of the cutest packaging I've ever seen. Playing off the owl logo, Rita Rivotti wine branding and design has turned the wooden case into a birdhouse.