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Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.
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Great social media infographic selected by Jeff Bullas - Inbound Marketing
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Each social network has its own unique features. Businesses thrive on Twitter, LinkedIn is great for networking and Facebook is brilliant to advertise and activate campaigns. Each network has the ability to strengthen a brand. This is only possible when the right platform is chosen by the community manager.
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How To Write Training That Works: new managers ... "Writing training material geared towards those who have recently landed a promotion or new job in a management role requires more than anything that you should think and act like (and hopefully be or have been!) a manager yourself." More tips on how to write effective training material from Jackson Rawlings on HowToWriteBetter.net
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How To Write Training That Works: customer service ... Writing customer service training material requires a higher level of creativity and imagination than for a topic like management skills or health and safety, for example. Check out how to do it well, with Jackson Rawlings on HowToWriteBetter.net. Read on!
How To Write Training That Works: health and safety ... Writing training material for such a controversial subject is not easy, but it is rewarding in that you are in a unique position to change people’s perceptions about the real usefulness and necessity of Health and Safety. Here are some tips to get you on your way, from Jackson Rawlings on HowToWriteBetter.net. Read on!
How to Write Training That Works: 6 Essential Tips ... Writing training material is a specialized job. But often, in a small business, nonprofit organization, charity or similar circumstances, there isn’t the budget to bring in a specialized supplier. Here’s the solution, on HowToWriteBetter.net…read on!
How To Write Training That Works: creative design ... This week on HowToWriteBetter.net, training expert Jackson Rawlings explores writing for the side of training that’s traditionally seen to be less regimented or even objectively approachable than say business or management training - creative design. Some excellent teaching tips...read on!
How To Write Training That Works: marketing training ... Writing training material is a specialized job. But often, in a small business, nonprofit organization, charity or similar circumstances, there isn’t the budget to bring in a specialized supplier. Here’s the HTWB solution, with Jackson Rawlings…in this final article in the series, he looks at marketing training. Read on!
How To Write Training That Works: new series starts Wednesday! From March 26th/27th, we welcome new columnist Jackson Rawlings on HowToWriteBetter.net - he will be sharing some very valuable weekly tips on how to devise and write training material for business, community and many other purposes. Don't miss the first one...goes live March 26th 7:00 p.m. Eastern, 4:00 p.m. Pacific, March 26th-27th midnight GMT.
Many of us have heard of, indeed many of us have used, a SWOT analysis, and instinctively believe it's a good thing. And it is - or it can be, if used well. After all, if a business is going to make changes ...
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Many of us have heard of, indeed many of us have used, a SWOT analysis, and instinctively believe its a good thing. And it is - or it can be, if used well. After all, if a business is going to make changes, its a good thing to know its Strengths, Weaknesses, Opportunities and Threats. The first two focus on your internal issues, whilst the latter two focus on external factors ...
SWOT Analysis: To Do Or Not To Do? | That is the question ...
7 ways to write non-sales emails that get results NOW ... Do you sometimes get frustrated because people don’t read your ordinary, day-to-day work emails properly, or don’t even open them until it’s too late? Only act on the first topic in the mail and ignore the following three? Send you the wrong information, not what you need? Find out how to make your emails work from business writer and best-selling author Suzan St Maur on HowToWriteBetter.net - read on!
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Note to self ...
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¿Qué es el Geomarketing?
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