Despite the title, this 2009 picture book is not about social media outages.

Despite the title, this 2009 picture book is not about social media outages.

AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing. Nice apology from social media manager.

AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing. Nice apology from social media manager.

Costa cruise parent Carnival has been silent about its latest crisis with a Costa ship.

Costa cruise parent Carnival has been silent about its latest crisis with a Costa ship.

Heidi Cohen, principal of Riverside Marketing Strategies, gives a good summary of companies who struggled with social media in 2011.

Heidi Cohen, principal of Riverside Marketing Strategies, gives a good summary of companies who struggled with social media in 2011.

H&M's response to accusations that they stole an artist's design: "We apologies [sic] if anyone should think we have copied, which has never been our intention and also not allowed. We have merely been inspired, after seeing many different varieties with different text messages, to create something similar in a different font, with the use of big and small brackets and the placement of the shaped heart. We are truly sorry if we have led someone to believe that we intentionally should have…

H&M's response to accusations that they stole an artist's design: "We apologies [sic] if anyone should think we have copied, which has never been our intention and also not allowed. We have merely been inspired, after seeing many different varieties with different text messages, to create something similar in a different font, with the use of big and small brackets and the placement of the shaped heart. We are truly sorry if we have led someone to believe that we intentionally should have…

A twitter campaign by McDonald's backfired when people started sharing the wrong kind of #McDStories

McDonald's Twitter Campaign Goes Horribly Wrong #McDStories

A twitter campaign by McDonald's backfired when people started sharing the wrong kind of #McDStories

Vodafone suspends employee over obscene Twitter update

Vodafone suspends employee over obscene Twitter update

Twitter Update,Fails,Social Media

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