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Daily Mail (UK)

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Daily Mail (UK)

Daily Mail (UK)

  • 24 Pins

416: Images 416a,b, and c, which headline the Daily Mail, make up a three part progression which successfully captures the "story" of the British track cycling team's performance and victory. Whether or not the three small pictures for the home story or the one medium image for the international story portrays any particular bias we are unsure.

416e(d): American, Michael Phelps, looks almost bored as he closes his career winning his 20th gold medal. (to my memory) This is the first non-British athlete the Daily Mail has featured since we have been coding. It is interesting to note that if this were a British competitor the image used may have been of better quality.

416c: This image appears to have been captured just after crossing the finish. The visual language communicates this entirely as it is only the body position, open mouth, and raise of the hand which give the viewer the sense of victory in this image.

416b: This clearly positive image captures the joy of the British track cycling team directly after they win the gold, they clutch their medals in pride and happy disbelief. The crowd is distinctly visible in the background showing their support for these athletes.

416a: This relatively neutral image depicts the British track cycling team in action. Their bent heads show their dedication and drive to win the gold.

316: This screenshot once again depicts only british competitors. Women are given more image space, but this could likely be due to the fact that the women won a gold medal. Apart from this, the layout and format is not much different from past days.

316b: A British road cyclist appears focused as he takes a curve. This is due to his framing in the center of the image with a sense of intensity in his face. The neutral background causes the focus of the image to be entirely on him.

316a: This positive image conveys the joy felt by British competitors Glover and Stanning as they claim Great Brittian's first gold of the games. The two exhibit a relaxed body language which contributes to the effect of the image. The background is neutral causing these two to stand out in their yellow boat in the center of the frame.

216: The action/reaction diptych is becoming a commonplace format for UK's Daily Mail to depict the entirety of a competition. It is worth note that the focus is on only the UK team, the German competitors who earned gold merit merely a one-line mention in a lengthy caption.

216b: Nothing is quintessentially olympic quite like the cheer of the victor. This overwhelmingly positive image depicts british media darling Zara Phillips. The close cropping only directs the eye to emphasize the point.

216a: This image shows a slight mistake (touching the pole) but only to a trained eye. It continues the Daily Mail's stream of reports on only british athletes, made doubly patriotic with the flag and the Queen present in the foreground. Moreover, the competitor's placement in the center of the photo against the massive crowd in the background shows the power of support as the 5 piece team goes on to win silver.

116: It is interesting how the Daily Mail begins their report with bad news, however they use a much larger neutral image even in delivering this bad news. It it worth note that out of all 5 images coded none were from outside the UK. There seems to be an even balance between genders as well.

116e: British newspaper The Daily Mail gives this local tennis player the star treatment. Research did not turn up details of this player's name but the image makes it clear that this competitor is very important because of the graphical inset; whether this is effective design or an intentional illusion to depictions of Christ in romanesque art. (Mandorla -

116d: This image of British "clean and jerk" athlete Zoe Smith is unsettling. Smith is masculinized by the emphasis of her bulging muscles and visceral expression.

116c: The movement of the horse is what first captures the eye in this image. British competitor Zara, though not clearly recognizable, has complete control while jumping; one would expect nothing less from the Queen's granddaughter.

116b: This relatively neutral image depicts Daley and Waterfield, British athletes, in the midst of competition. This image is quite powerful because it is a beautifully composed picture and because we can connect with the subjects by seeing their faces captured at a perfect moment.

116a: This image depicts UK diver Tom Daley after his team placed 4th in the 10 meter synchro. He appears clearly in the centre of the image. This framing is effective in conveying his disappointment. The cropping of this photo-including his pelvic area-depicts Daley in a "somewhat sexualized" manner.

Photo 7 - July 29, 2012 - In the sunshine of Birmingham, the world's second-fastest man was fairly exploding down the track. Shirt off, muscles pounding, Tyson Gay looked in the form to dominate as he rose from that sprinter's crouch - 386 x 636

Photo 6 - July 29, 2012 - Focused: Tyson Gay - In the sunshine of Birmingham, the world's second-fastest man was fairly exploding down the track. Shirt off, muscles pounding, Tyson Gay looked in the form to dominate as he rose from that sprinter's crouch - 460x636

Photo 5 - July 29, 2012 - Great expectations: The pressure is on for Tom Daley - 478x636

Photo 4 - July 29, 2012 - Impressive: Smith was part of the British team that shone in the gymnastics event - 471 x 636

Photo 3 - July 29, 2012 - Solid start: Sailing star Ben Ainslie took second place in the opening race of the Finn class - 423 x 636

Photo 2 - July 29, 2012 - Nay problem: Phillips enjoyed a steady start on her Olympic debut - 433x636

Photo 1 - July 29, 2012 - Rain wreaks havoc with road race while Adlington bids for gold - as it happens - 451 x 636