Our latest blog by our newest guest blogger, Oliver J Olinger, is a deep dive into a specific form of #storytelling, "Dramatica". Read on and learn how this type of storytelling may be relevant to your brand.

The Dramatica Theory of Storytelling - Brand Stories - New Age Brand Building

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ELON MUSK’S POWERWALL LAUNCH: THE POWER OF STORY IN POWERPOINT

Elon Musk's PowerWall Launch: The Power of Story in Powerpoint - Brand Stories - New Age Brand Building

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In our latest guest blog, Patrick Ebarle provides us with 4 emotional elements of branding every entrepreneurs must know. We hope you find as useful as we did.

4 Emotional Elements of Branding Entrepreneurs Must Know - Brand Stories - New Age Brand Building

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#Huggies Own Birth Moment With Emotive Storied #Ad

Huggies Own Birth Moment With Emotive Storied Ad - Brand Stories - New Age Brand Building

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Some brands don’t just own categories, they own moments in life. #Huggies is one of them. For Mother’s Day, Huggies came up with an ad that pulls at mothers’ heartstrings. They got five real-life pregnant moms (and one dad) to write letters to their unborn babies and read them out. Brand Storytelling at it’s best with the consumer as the hero of the story, the ultimate hero actually, the mother.

Huggies Own Birth Moment With Emotive Storied Ad - Brand Stories - New Age Brand Building

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Gatorade Honours Peyton Manning’s Storied Career

Gatorade Honours Peyton Manning's Storied Career - Brand Stories - New Age Brand Building

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How to Promote Your Brand with Engaging Storytelling

How to Promote Your Brand with Engaging Storytelling - Brand Stories - New Age Brand Building

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The Beginner's Blueprint for Building a Lifestyle Brand

The Beginner's Blueprint for Building a Lifestyle Brand - Brand Stories - New Age Brand Building

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Arial India: Dads - Share The Load Brand Story

Arial India: Dads - Share The Load Brand Story - Brand Stories - New Age Brand Building

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Harness The Power of Archetypes to Achieve Marketing Success

Harness The Power of Archetypes to Achieve Marketing Success - Brand Stories - New Age Brand Building

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SCHON DSGN Brand Story - The Pen Project

SCHON DSGN Brand Story - The Pen Project - Brand Stories - New Age Brand Building

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How Dominos Used The Rebirth Story Plot to Bounce-Back to Glory

How Dominos Used The Rebirth Story Plot to Bounce-Back to Glory - Brand Stories - New Age Brand Building

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The Amazing Story of Soft Drinks

The Amazing Story of Soft Drinks - Brand Stories - New Age Brand Building

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How NORAD's Santa Tracker Began With A Typo And A Good Sport

How NORAD's Santa Tracker Began With A Typo And A Good Sport - Brand Stories - New Age Brand Building

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Storytelling via Corporate Videos - Jumeirah Group Example

Storytelling via Corporate Videos – Jumeirah Group Example

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Your Brand Story is Only As Good As Your Mission Statement

Your Brand Story is Only As Good As Your Mission Statement

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Combining Storytelling & Direct Response for Action | Brand Stories – New Age Brand Building

Sarah McLachlan Animal Cruelty Video

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Five Ways to Tell Better Brand Stories

Five Ways to Tell Better Brand Stories

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Dove As Storytellers: Making Heroes Of Their Customers

Dove As Storytellers: Making Heroes Of Their Customers

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Dove As Storytellers: Making Heroes Of Their Customers

Dove As Storytellers: Making Heroes Of Their Customers

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Brand Stories of Choices & Character from Guinness

Brand Stories of Choices & Character from Guinness

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Every Great Ad Tells a Story - A Mad Men Tribute

Every Great Ad Tells a Story – A Mad Men Tribute

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Interactive Storytelling: How to Tell a Story When the User is in Control

Interactive Storytelling: How to Tell a Story When the User is in Control

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A Brief History of Hardee's Hamburgers [Brand Story]

A Brief History of Hardee’s Hamburgers [Brand Story]

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Google's Reunion Ads: Brand Storytelling to Reinforce Mission

Google’s Reunion Ads: Brand Storytelling to Reinforce Mission

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