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    Libros Favoritos / Books Worth Reading

    Algunos de los libros que más han influido en mi pensamiento y en mi trabajo que quiero compartir con todos vosotros


    Libros Favoritos / Books Worth Reading

    • 37 Pins

    "Brandoffon: el futuro del marketing" por Andy Stalman

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    Comienza la cuenta atrás para 'De Twitter al Cielo'

    Comienza la cuenta atrás para ‘De Twitter al Cielo’

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    Profesionales Digit@les

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    Profesionales Digit@les: compendio de entrevistas a profesionales referentes de España y Latinoamérica

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    'The Education of Millionaries' with interesting lessons for Personal Branding

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    Los 10 mejores libros y guías gratuitos sobre Redes Sociales, Marketing Digital y Web 2.0 en español según Juan Carlos Mejía

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    'What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation' by the great Gary Hamel

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    A great book about Reputation and PR in the 'New Media Age'

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    Fusion:The New Way of Marketing "A no-nonsense road map to marketing in the 21st Century"

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    Truly recommendable if you want to improve your willpower and self-control

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    'The Shallows: How the Internet is changing the way we read, think and remember' by Nicholas Carr

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    "The Shallows: How the Internet is Changing the Way We Think, Read and Remember" by Nicholas Carr

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    'New Ideas about New Ideas': uno de los mejores libros sobre creatividad que he leido

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    Willpower: Rediscovering the Greatest Human Strength by the great American psychologist Roy F. Baumeister

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    'The Brand Called You', excelente libro de Peter Montoya de Personal Branding

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    Guia Práctica de Marketing Digital para PYMES de la Junta de Castilla y León

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    Mi reseña del libro de Francesc Grau 'Twitter en Una Semana'

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    'Yo 2.0': el libro que lanzó el Personal Branding moderno de Dan Schawbel. Una guía básica especialmente recomendada para principiantes.

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    "Marketing de Atraccion 2.0: Como Conseguir Tus Objetivos Online con el Minimo Presupuesto" es una introducción para el público no especialista al modelo de mercadotecnia digital en Internet y los Social Media conocido en inglés como ’inbound marketing’. Está escrito por el autor de ’Reputación Online para Tod@s’ Oscar Del Santo así como por el director de Webtus Daniel Alvarez, con prólogo del fundador y director de Puro Marketing Andrés Toledo y diseño y maquetación de Jesús Mier

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    La mejor guía de PINTEREST de Hubspot / Hubspot's brilliant PINTEREST guide

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    El bestseller de como funcionan las organizaciones que tuve el privilegio de estudiar con Charles Handy en Londres

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    El libro que lanzó la disciplina de la comunicación corporativa en el siglo XX y que sigue siendo un clásico de lectura obligada

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    Uno de los libros más importantes para comprender la física contemporánea y las teorías más convincentes sobre el origen del universo y la existencia del llamado 'Megaverse'

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    Imprescindible para comprender la nueva economía digital

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    El mejor libro que conozco para preparar el CV y la entrevista de trabajo

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