User-Centered Design and Ethnographic Research

User-Centered Design and Ethnographic Research #infographic

A Model of Brand. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples. The map is framed around four main ideas: (i) a brand is more than a name or symbol, (ii) creating a great customer experience is the essence of good branding, (iii) perceptions of a brand can be measured, and (iv) brands are a form of sign. http://www.dubberly.com/wp-content/uploads/2008/06/ddo_brand.pdf

A Model of Brand. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples. The map is framed around four main ideas: (i) a brand is more than a name or symbol, (ii) creating a great customer experience is the essence of good branding, (iii) perceptions of a brand can be measured, and (iv) brands are a form of sign. http://www.dubberly.com/wp-content/uploads/2008/06/ddo_brand.pdf

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