Last Sunday, Ear Spy reached a new milestone on Google Play when it reached 100,000 downloads. This was 7 days ago, so there have been a lot more since then (we’re up to 107K now) and there are many more on iTunes and the Samsung app stores, but the milestone was very exciting for us here.
Our language apps aim to help language learners as we understand how challenging it can be. http://www.overpass.co.uk/good-with-languages-just-not-when-its-boring/?utm_content=buffer9422b&utm_medium=social&utm_source=pinterest.com&utm_campaign=buffer
Sincerest Form of Flattery? We released the first version of Ear Spy in September of 2011. When I searched for a similar app, I couldn’t find one. Now there are loads. I’d like to think that Ear Spy had a lot to do with that. I was searching keywords last week to see how Ear Spy ranks in Google Play with terms like “eavesdrop”. I found an app called “Secret Catch” which has a very familiar design:
Yesterday, I finally put gathered all the installs that have been performed on Overpass apps since we released the first one in September. As of yesterday, our apps have been installed 260,958 times from Google Play, iTunes, Amazon, and the Samsung app store. The problem with app markets is that it is difficult to consolidate.
The “Why Overpass?” Video | Overpass The app development market is a crowded one. There are tons of app developers out there (and every one has a Flappy Birds clone . . .). One thing that is constantly on my mind is that with so many development companies that are the same . . . Overpass has to stand out. I’ve seen the rulebook. It includes high costs, lots of meetings, expensive offices, and websites heavy with stock photos. We have to play a different game.
Do You Actually Need an App? A Minute of Overpass | Overpass In this Minute of Overpass, I ask whether you even need a mobile app at all. In light of last week’s news stories that say 65% of mobile users don’t download a single app, should you bother developing an app for your business at all?
How to Build Your Brand with a Mobile App With a useful app, your brand is competing in a much smaller marketplace than it would be with a website. Rather than finding your brand among millions of websites on Google, people will be finding it among thousands of apps on the app store. But, despite what that cold-calling app development firm may have told you, it is not as easy as it sounds.
App Development is the Easy Part – A Minute of Overpass | Overpass This week I explain why I think that the development of a mobile app is the easy part of the process. Marketing it and getting it noticed are where the real challenges lie.