The medium is the message; the expensive large format poster speaks for itself, and what it says could be even more important than what you put on it. It is the same for any other kind of media; television, newspaper, magazine, social media post, blog post, whatever. Each of them carries its own message, or to put it even more precisely — the act of choosing them (over the other, or even in an ensemble) — is a (sub)message in and of itself that provides the context for the words and images that
![The Gutenberg Galaxy: The Making of Typographic Man by Marshall McLuhan, ISBN-13: 978-0802060419 [PDF eBook eTextbook] Publisher: University of Toronto Press, Scholarly Publishing Division; Reprint Edition (March 1, 1962) Language: English 294 pages ISBN-10: 9780802060419 ISBN-13: 978-0802060419 Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along wit Herbert Marshall, Fathers Say, Kids Adventure, University Of Toronto, Thing 1, Science Fiction Art, Got Books, Anthropology](https://i.pinimg.com/236x/ad/b0/c8/adb0c8e5ad5c31386a7d03615ea18af0.jpg)
