More ideas from Pasquale
typography 10

Words in Action at Typeplay Project.

The "I" in the word "minus" has been capitalized to fit with the other letters in the word, but this person has cleverly rotated the letter to look just like a subtraction sign, reinforcing the meaning of the wry, without making the word unrecognizable.

Embellished Word Aesthetic: they replaced the I work a - marking. This shows both the word and the meaning. They made the - red to allow the viewer to connect it with the actual way math problems are written in books.


The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".

Words as images

I love a smart logo, but I also like simple logos. I think that these are examples of good logos that just used simple type treatments to achieve a great result. All simple and eye catching