Pattie Baker's Portfolio

Turner Broadcasting. UPS. USA Today. The American Cancer Society. MetLife. Magazines. The entire State of Alaska! Pro-bono projects in the arts and city…
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social media headlines on branded campaign graphics/photos Health, Instagram, Videos, Nutrition, Mental Health, Healthier You, Wellness, Improve Mental Health, Start
Healthy You in 2022
The Healthy You in 2022 website, blog posts and extensive social media inspire Alaskans (and everyone) to increase physical activity and improve mental health, nutrition, sleep, and healthy-habit goal-setting as we start to build a wellness bridge back from the pandemic. Each themed quarter ends with a capstone video series across all communications touchpoints featuring diverse Alaskans. You can see the videos to-date on Instagram Reels. They’re hopeful, and that’s needed now more than ever.
the front page of an article about scooters that are not available for sale
Ensia
My latest article on Ensia, a solutions-based environmental journalism nonprofit which partners with more than 50 other media outlets.
a bunch of brochures with different pictures on them, all in green and white
Hired by Cox Enterprise's Kudzu.com to write its daily blog (featured on its home page), named Hot Off the Vine with Pattie Baker, about home tips and trends. It leaned heavily green and encouraged the hiring of local service pros.
a woman riding a bike on top of a beach
Unearth Women
My latest article in the revolutionary new magazine for feminist female travelers, Unearth Women.
Have written a ton of publications for wellness and health management initiatives--allergies, asthma, COPD, chronic pain, you name it Health Management, Chronic Pain, Holiday Travel, Nonfiction Books, Food For Thought, Allergies, Joint, Health Care
Have written a ton of publications for wellness and health management initiatives--allergies, asthma, COPD, chronic pain, you name it
a brochure with an image of a man riding a surfboard
wrote this for the Atlanta Regional Commission for employers during the Olympic Games.
an open book on straw with the title fresh start
This is from that women's college campaign that I love so much. The concept revolved around the idea of "I want more" to highlight the psychographic of those who choose these high-performing schools (the stats of what becomes of girls who go to women's colleges will blow your mind). I had to channel my inner 16-year-old for this project.
an advertisement on the side of a brick building for trust, share unknown thought find out how to make a friend's wish come true story
Wrote brochure and outdoor materials for TNT Classics (I'll add photos from the brochure--it's really beautiful)
a collage of photos with people on bicycles and bikes in the middle one has an advertisement for bike rentals
Conceptualized, creative-directed, photographed, wrote, project-managed, and provided social media amplification for this PSA campaign for a citizen advocacy group. Includes 14 ads and a video. See http://www.foodshedplanet.com/2014/06/quick-share-qr-code-for-when-you-voted.html
a stuffed animal is laying on the ground next to a magazine and some hay with it's pages spread out
Wrote feature article for the national magazine, Chickens. Like, seriously.
an open magazine with a green hotel bell on the front and bottom page, which reads check into a green hotel
Feature article for New Life Journal magazine.
an open book showing a man tending to plants in the grass with his hands and feet
Meet a National Treasure: Rod Pittman (and See Bonus Photos from an Edible Atlanta Story)
Honored to be given the opportunity to tell this man's amazing story. http://www.foodshedplanet.com/2013/05/meet-national-treasure-rod-pittman-and.html
several newspapers are stacked on top of each other with pictures and text about them in different languages
Wrote FoodShed Planet for ten years, about local action/global traction relating to sustainability. Averaged more than 30,000 page views per month.
an article in the news about bike friendly in b c, with images of people riding bikes
Article I wrote for Atlanta Velo City Magazine http://www.atlantavelocity.com/back-issues_files/atlantavelocity03_InDesign_CS4_pageturn.swf
an article about the city near you is featured in this magazine, titled'sustainability '
How to Turn Your City Sustainable - Urban Farm Online
Feature article for national magazine, Urban Farm. Click photo to read.
an article in the magazine about smart programming with two men pulling their hair and smiling
Profile of Bill Cox and Jeff Carr, from when they ran programming at TBS.
an article about young immats doing thyme in the prison garden is shown
Young Inmates Doing Thyme in the Prison Garden
My article about jail gardens and their extraordinary success story in reducing repeat offenders. http://jjie.org/young-inmates-doing-thyme-prison-garden/80269 Written for the Juvenile Justice Information Exchange website, which is the flagship project of the Center for Sustainable Journalism.
two children's books laying on top of some dry grass next to each other
Conceived, launched, and co-directed (along with my older daughter when she was six) a 501(c)3 non-profit named Hattitudes that gave new hats to more than 4,000 girls with cancer at 6 major children's hospitals nationwide (no, my daughter did not have cancer--this idea came up when I wrote for the American Cancer Society and she said let's do it, so we did). Thanks to Braindance for designing the brochure pro-bono (with my daughter's logo illustration, and my writing).
an article in a magazine about zoo tales with pictures of animals and people looking at them
Profile of Dr. Lucy Spelman from when she was the field veterinarian at the National Zoo in Washington, D.C.
a man in black jacket standing next to an open book
Profile of Eric Bishoff, former president of World Championship Wrestling.
an open book with pictures of people and the words passion written in black on it
Profile of Phil Oppenheim and Lisa Mateas when they were heads of programming for TNT.
an open book with images of women on the page and in the title, cool jobs on the set & the women who have them
Interview with three women who had top creative jobs with Turner Network Television
an image of the earth with a quote on it that says, if the world is your playing field
Conceived, wrote and project- managed the kick-off communications piece (a really cool brochure that was given out at an event--I'll get photos of the inside) for the UPS Olympic Games sponsorship (the inside line is "UPS is on your team" and included one of those collectors' pins). (Was told it could not be done--did it in 8 days from concept to delivery, including legal approval!) (Could only have done this in that timeframe with the extraordinary design support of Lisa Reynolds)
two magazine pages with the same article on them
Was happy to write about urban ag zoning and about PodPonics in the May/June issue of Urban Farm magazine. Editors/publishers: I have many stories I'd like to write for you--let's talk!
a computer screen with a website page on it's monitor and an email address
Hired by Cox Enterprise's Kudzu. com to write 101 Marketing Tips with Pattie Baker (targeted toward small businesses and featured in Kudzu's Business Success Center online). Click photo to see it.
an open book on grass with two hands holding something
Launched and chaired the Sustainability Commission in the newest city in the United States; wrote all communications materials pro bono (designed by the amazing Debbie Smith of Design 7)
an open book with the title i want to be more than one, on top of some straw
This is from that women's college campaign that I love so much
an advertisement for interesting with a woman talking on the phone
Wrote entire campaign, from postcards to brochures, for a women's college (I have to get a photo of this whole campaign for you--this is one of my favorite projects ever--and working with Chris, Peter, and Maxey at the design firm of Em2 was a total honor)
a book cover for food for my daughters
Wrote a book; creative-directed its production from start to finish. Click photo to check it out on Amazon.
four different brochures with images of computers and other things in the same image
This brochure about bar codes encouraged UPS business customers to custom-create ones integrated with UPS systems. Believe me, this project screamed "boring" when it started, and ended up being a terrific example of what fresh thinking can do to liven up a marketing communications approach and achieve desired objectives. Big thanks to Rick Grimsley and Edward Jett at Deep Design and the terrific photographer, Jerry Burns, and especially to my boss at the time, Amy Rubin, who let me run with it.
three brochures with different designs and colors on the front one has an image of a flower
Brochure for a packaging manufacturer that specializes in round packaging. (I asked if they did any other type, and they said, "Well, sometimes oval.")
Developed editorial outlines and wrote  prostate cancer newsletter for five years for The American Cancer Society.  Required me interviewing numerous doctors and scientists, as well as celebrities and top executives diagnosed with prostate cancer. Need someone to interview high-level people?  I'm your writer.
Developed editorial outlines and wrote prostate cancer newsletter for five years for The American Cancer Society. Required me interviewing numerous doctors and scientists, as well as celebrities and top executives diagnosed with prostate cancer. Need someone to interview high-level people? I'm your writer.
the front page of usa today newspaper laying on hay
Wrote entire "section" of USA TODAY International as a global sales piece for the USA TODAY International sales team (gosh, Tom Bates, we've had fun, haven't we?)
a man standing in front of a book with an image of the space shuttle on it
Profile of J. Michael Straczynski, creator of Babylon 5.
a man in a cowboy hat and glasses is holding up a magazine with an article on how to act the court
Profile of director, producer, actor Charles Haid.
three magazine covers laying on top of some dry grass with straw in the foreground
Wrote a bunch of articles for the national publication, Urban Farm
an open brochure with images of people and words on the front, inside and out
one of the many UPS projects I had the privilege to write
two brochures sitting on top of some dry grass in front of a truck
one of the many UPS projects I had the privilege to write
there are four dvds on the hay
custom publication for TNT
there are four books in the box on top of some hay and one is green room
custom publication for TBS