This game might be fun -- you can "own" social media and beat your competition. I see it as a way to train pharma people about social media.

Gamification: A Social Media Trend That Predates The Internet

Mission T1D - Sanofi Diabetes is on a Mission to Support Children with Type 1 Diabetes through Gaming

Mission T1D - Sanofi Diabetes is on a Mission to Support Children with Type 1 Diabetes through Gaming

Dilbert on Gamification.

The Dilbert Strip for May 2013 humor gamification badges learning evaluation

LGR - Operation Frog - C64 Game Review

Dissecting frogs can be off-putting, so why not do it virtually? Heck, why not change state legislation so you can do so and have it count towards class cred.

Pharma Online Marketing: Got Game? This game was developed for Mirapex, a drug intended to treat Restless Leg Syndrome (RLS) as well as Parkinson’s disease. Mirapex is produced by Boehringer Ingelheim Pharmaceuticals, Inc.

Pharma Online Marketing: Got Game? This game was developed for Mirapex, a drug intended to treat Restless Leg Syndrome (RLS) as well as Parkinson’s disease. Mirapex is produced by Boehringer Ingelheim Pharmaceuticals, Inc.

What the "Flappy Bird" Story Can Teach Pharma Game Developers

What the "Flappy Bird" Story Can Teach Pharma Game Developers

Pharma Marketing Blog: Pharma & Fun, Not Oxymoronic? Here Comes Gamification! Syrum has been in development for almost a year - it certainly "won't come easy" for Boehringer Ingelheim, which is developing the game and first announced int in the Fall of 2011.

Pharma & Fun, Not Oxymoronic? Here Comes Gamification!

Operation Frog (1984): The main dissection screen/tray.

Operation Frog The main dissection screen/tray.

Operation Frog (1984): One frame from an animation demonstrating pulmonary function in frogs.

Operation Frog (circa One frame from an animation demonstrating pulmonary function in frogs.

Another BI "Educational" Game That I Don't Get -- Literally!

Another BI "Educational" Game That I Don't Get -- Literally!

Pharma Marketing Blog: The Next New Drug: An FDA-Approved Video Game

Pharma Marketing Blog: The Next New Drug: An FDA-Approved Video Game

Operation Frog (1984): Superficial muscles.

Operation Frog (1984): Superficial muscles.

Operation Frog (1984): Digestive system

Operation Frog (1984): Digestive system

Operation Frog (1984): Female urogenital system (ventral view).

Operation Frog (1984): Female urogenital system (ventral view).

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