I love these letters because of how light and cheerful they are to look at. The thin and thick lines add a sense of stability with room for play and goofiness without being over the top. It is the perfect amount of seriousness and playfulness.
For the ‘adult’ version of Vital Signs an alphabet that drew inspiration from infographic-esque pictograms and measurement devices, including a couple alternates for common letters (E, L, S). Creative Direction: Rick Thomas, Juice Creative inc.