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The Fun Theory award winner. Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding.
Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their 2009 campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior.
Can we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, created by Nevena Stojanovic from Serbia. The idea is being tested in Sweden in the hope it could be applied to all vehicles in the future.