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  • Carla vandenBerg- Brantjes

    How to get more people to obey to the speed limits. By making it fun to do so! "The Speed Camera Lottery" - The Fun Theory, initiative of VW #funny videos #customerbehaviour

  • Ed east

    Volkswagen partnered up to produce this: The Fun Theory. They decided to produce several experiments to see if you could change peoples bad habits by changing a boring activity into a fun one that would benefit everyone. The speed lottery is the perfect example of giving something back to those that abide by the rules.

  • RoyT SF

    Video: The Speed Camera Lottery - The Fun Theory: The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

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The World's Deepest Bin by Thefuntheory.com - Rolighetsteorin.se who believe that the easiest way to change human behavior for the better is to make it fun! #Trash_Bin #Human_Behavior #Fun

The Fun Theory award winner. Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding.

This experiment from Fun Theory just goes to show that everyone enjoys a little music in their life.

Changing behaviour by making things fun: The Fun Theory 3 - Bottle Bank Arcade Machine. Volkswagen. Guerilla Marketing

Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their 2009 campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior.

Vote for your all time favorite classic on www.fanwagen.com. Which one will it be? The T1 van or the Beetle? Cast your votes!

Samsung: Vacuum Throwing. Pre-Olympic spots for Samsung encouraging the viewers to replace their old appliances with the worlds best.

Social Recruitment Kampagne der schwedischen Streitkräfte: “Who cares?” #socialrecruitment #socialmedia

This was originally a pinterest invite sent to me by a friend over the holidays. Another inspiring piece.

Can we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, created by Nevena Stojanovic from Serbia. The idea is being tested in Sweden in the hope it could be applied to all vehicles in the future.

Steady Feathers: LG G2 - The most extreme camera ever "Chicken" so LOVE lizzie....reminds me of my layla chicken. she totally would have done this.....i just needed one of those little helmets.