"Cyber-bullying hurts. And can end in suicide. 147, Pro Juventute's emergency-number helps." Advertising Agency: TBWA\ZURICH, Zurich, Switzerland Creative Director / Art Director: Frederick Rossmann Copywriter: Samuel Wicki Graphic Designer: Johannes Dörig
WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.