At a distance, one first can make out the red CHI-CA-GO text. Stepping closer, one reads the heavy underlined text giving the event's WhoWhereWhen, then we read the Bold text "Market for US goods + gear" and finally the lowest in the heirarchy: the list of brands.
weowntheskies (via danclarke84) - Lovely swiss-style poster using a four-column grid at the bottom and repeated circles to create interest and rhythm at the top (overlapped and translucent, differing colors). Very cool.: