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The Brandsphere expands the media landscape from Paid, Owned, Earned, and Earned Media (P.O.E.M) to now include Shared and Promoted. Why? Because like "social" media, these new channels require a new philosophy and approach.

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Diariamente acessamos diversas plataformas de mídia social, mas nunca nos perguntamos sobre o modelo de negócios da dita cuja. Veja neste infográfico o Facebook, Twitter, Youtube, Foursquare e outros enchem os bolsos. Veja o infográfico: "How Social Sites Make Money", feito pela Bundles

Social media trends: sharing, influence, convergence - Infographic