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Another super creative OOH ad from Pedigree! 'Dog rules!! Simple yet effective outdoor advertising for Pedigree!'

Outdoor Advertising- There are two types of outdoor advertising 1. Standardized 2. Nonstandardized an example of standardized is a billboard and an example of Nonstandardized is window signs or a store sign.

The Economist Billboard A bulb goes off on this billboard, triggered by a motion sensor ~ Clever Advertising

Creative Billboards

Best Billboards | volkswagen-smaller-is-better-billboard-house

Coca Cola's "Tribute to Fashion" They asked some of the best to put their stamp on the limited edition bottles :: Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Castiglioni & Etro

As a form of outdoor advertising, billboards have three primary characteristics: 1) Market circulates around message 2) Audience actively engaged in reaching prior destination 3) Average six second exposure: designed to instill awareness.