Outdoor Advertising- There are two types of outdoor advertising 1. Standardized 2. Nonstandardized an example of standardized is a billboard and an example of Nonstandardized is window signs or a store sign.
As a form of outdoor advertising, billboards have three primary characteristics:
1) Market circulates around message
2) Audience actively engaged in reaching prior destination
3) Average six second exposure: designed to instill awareness.