Considered to be the most famous rock poster there is, the Woodstock festival was held in August 1969 and is the most well known rock festival in history. Woodstock attracted more than 400,000 people, as well as all of the top bands of the era.
Joe Simboli designed a set of War/Peace posters in 1968 in response to a call from Herb Lubalin, a well-known NYC art director for Avant Garde magazine, who was sponsoring a "No More War" contest. Deeply affected by his experience at the liberation of Ohrdruf Concentration Camp during WWII, Joe designed the posters as a reflection on the insane nature of war. The Peace design, featuring a dove with the colors of mankind in its tail, represented the USA in a worldwide UN contest.