Augmented (hyper)Reality: Domestic Robocop by Keiichi Matsuda. Augmented reality may recontextualise the functions of consumerism and architecture. In his thesis, Matsuda describes Augmented Space as a group of emerging technologies that are unified by their ability to overlay physical space with information.

The World's First Augmented Reality Chipset - Metaio & ST-Ericsson

Introducing Suwappu! by mcgarrybowen uk. Suwappu is a range of toys and an augmented reality concept from Dentsu London. You can read more about them here http://www.dentsulondon.com/blog/2011/04/05/introducing-suwappu/ and see more images here http://www.flickr.com/photos/dentsulondon/sets/72157624052479002/

Hyper(reality) - Geffrye Museum by Maxence. Embodying the concept theorized by hyperrealism theories, the helmet provides a digital experience, immersing the user in an alternative version of reality seen through the helmet. Instead of having a static point of view, the user becomes able to navigate through the 3D environment enabling new behaviours specific to the hyperreal world while still having to physically interact with the real environment. Thus it creates an odd interface between th...

Architecture Augmented Reality on Vimeo

AR Chemistry | Augmented Reality Education | Paradox

Augmented Reality Toys

BMW's augmented reality glasses prototype enables motorists to see navigation details, speed and other information overlaid onto a heads-up display.

BMW augmented reality

What Is Augmented Reality? #AugmentedReality #AR

Augmented Reality: See Through The Wallpaper on Vimeo

Selling with Augmented Reality #AugmentedReality #AR #Marketing

Place IKEA furniture in your home with augmented reality

Augmented Reality

augmented reality!

Audi: Augmented Reality Calendar

Sight on Vimeo

Augmented Reality Business Card

GE Lighting Augmented Reality by Appshaker on Vimeo

Here's How To Paint In Virtual Reality | The Creators Project