Heineken's One Like, One Balloon (Yes, it's in another language, but basically Heineken is promising to blow up a balloon for every like it receives!)
When Heineken was trying to get their new messaging through they did not discount or giveaway cases of beer, they simply helped people meet people during the Open’er Festival using QR codes. 5000 people participated in a matter of few hours.
Social, clever, fun. Heineken reveals winners in 140th Anniversary bottle design contest.
¿Campaña de marketing o proceso de selección? #marketingenlata vía @CeciLsm