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Dolores Costello was one of the great beauties of the silent era. Her milky complexion was the ideal to which women aspired. The assumption in this late 1920's endorsement is that only Kleenex tissues are soft enough for such skin. The terrible irony is that Costello's lovely skin was ravaged by the harsh makeup used in silent films. Today, Costello's granddaughter Drew Barrymore endorses Cover Girl makeup.

Jetta Goudal ( July 12, 1891 – January 14, 1985) was a Dutch-born American actress, successful in Hollywood films of the silent film era.

Greta Garbo, was a Swedish film actress and an international star and icon during Hollywood's silent and classic periods.

tussy_skin_care_1960 by it's better than bad, via Flickr

Carole Lombard classic hollywood style! You don't see this class anymore!!!! Though not well-remembered today I still think she was one of the most beautiful actresses of Hollywood's Golden Era

Female Captain in Medical Services of the Soviet army, 1945. A woman such as this one saved one of my aunt's life as a child. She also shot dead two of her own who raped a local woman and warned the rest the same awaited them if anyone else touched a single girl or woman in the village or anywhere else.

Jayne Mansfield with her famous water bottles