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The first palette I tested in-store was just opened and I was not impressed by the richness of colour nor texture. I did buy the palette because of it's beautiful array of neutral colours and the size of the packaging. It is slim and perfect for traveling with a great variety for almost any look from daytime to evening wear. I really do think the richness of the colours show up after using it multiple times and I must say, I am very happy with the palette -- even with the lighter shades.