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Creative Giants - Edwin Binney Edwin's little company started out making colorants, which doesn't sound too creative. But from those products, Binney had a vision. He saw a need in the market, specifically among children, and he converted his business to meet that need. He began manufacturing wax crayons, packed in little boxes, for children to use at school in a time when crayons were expensive artists' tools.
Prior to Crayola’s introduction in 1903, the only crayons available were made for artists. Invented by cousins Edwin Binney and Harold Smith, Crayolas were the first crayons to be both cheap and sturdy enough for everyday use by children. When introduced, a box of Binney & Smith’s Crayola crayons sold for 5¢ and included eight colors: blue, green, red, orange, yellow, violet, brown, and black.