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We like this kind of full-body shot -- unique to each person. May or may not do the word overlay, but we love the composition! Needs color, though.

We like this kind of full-body shot -- unique to each person. May or may not do the word overlay, but we love the composition! Needs color, though.

Reaches impossible places. Advertising Agency: Borghi/Lowe, Brazil Global Creative Director: Edgard Gianesi Executive Creative Directors: Jose Borghi, Fernando Nobre Creative Director: Fernando Nobre Creative Director: Fabio Brigido Art Director: Roberto Ulhoa Copywriter: Ricardo Scarpa Illustrator: Walfrido Monteiro

Reaches impossible places. Advertising Agency: Borghi/Lowe, Brazil Global Creative Director: Edgard Gianesi Executive Creative Directors: Jose Borghi, Fernando Nobre Creative Director: Fernando Nobre Creative Director: Fabio Brigido Art Director: Roberto Ulhoa Copywriter: Ricardo Scarpa Illustrator: Walfrido Monteiro

Tabasco graphic. The sauce looks like an extinguisher to showcase how hot the sauce is; Simple Creative Ads Category. I really love this ad because they played off the graphic pretty well and it makes the point without having to directly say it

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