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Peggy's in-flight reading material? The Penny Wars, by Elliott Baker, as seen in a Mad Men Season 7 promotional cast photo:

Salonfrom Salon

“Mad Men’s” long-standing 9/11 connection

Sylvia Rosen reading Larry McMurtry's The Last Picture Show in Mad Men season 6 episode 7 "Man With a Plan"

Dante's Inferno: #MadMenReading

Mad Men season 6 episode 12 is titled "The Quality of Mercy", which is a reference to Shakespeare's The Merchant of Venice: