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An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It

An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It

Advertentiebureau: Spillmann/Felser/Leo Burnett, Zürich, Zwitserland Creative director: Peter Brönnimann Copywriters: Thomas Schöb, Simon Smit Art directors: Reto Clement, Daniele Barbiereo

Advertentiebureau: Spillmann/Felser/Leo Burnett, Zürich, Zwitserland Creative director: Peter Brönnimann Copywriters: Thomas Schöb, Simon Smit Art directors: Reto Clement, Daniele Barbiereo

Copy focused ad for The Economist by AMV BBDO. The copy is saying something about the economist without actually saying it. Only smart people read the economist. It is inspiring to think you can have such a strong message without actually directly saying it out loud (or in writing).

Copy focused ad for The Economist by AMV BBDO. The copy is saying something about the economist without actually saying it. Only smart people read the economist. It is inspiring to think you can have such a strong message without actually directly saying it out loud (or in writing).

thjnk: Vier Wörter pro Headline | http://www.gutewerbung.net/thjnk-vier-worter-pro-headline/ #Advertising

thjnk: Vier Wörter pro Headline | http://www.gutewerbung.net/thjnk-vier-worter-pro-headline/ #Advertising